In historic times, art was a way of communicating to one another. Today, we take a more literal approach to communicating and even try to position our brand as such, with brands that typically get confused with the household name, like Kleenex and Jacuzzi.
Together, we’re going to analyze the ins and outs of choosing a URL. Not just any URL, the URL that can hold up IRL (in real life) – creating an overall brand that, once properly groomed, can survive in the wild marketplace.
“Designing URLs for your next project is the first step in your branding model. “
– Travis Scott L.
When it comes to online marketing, let’s face it: Big brands don’t have to work nearly as hard as you do. Market share and cost of market entry CAN be exponentially more difficult and costly… unless you get creative. We uncover some of the mystery and look behind the curtain of the early stages of marketing… Your Branding. This starts with your URL.
Not sure when/what to post on Facebook?
Designed after the 80/20 Rule (80% help and 20% sell), this social media calendar guide is your inside track on tips + tricks for ideal times and content to post. Click to learn more.
The Art in URL
Click on the tabs to view ALL tips to start your new website.
What does your list of domains look like? If it looks like a series of hyphens attacked your GoDaddy account, then you need to do some re-evaluating and apply some of the principles described throughout this article.
You don’t have to tell me what it looks like right now. But, if you would ever need help building out those sites to funnel customers and leads to generate revenue, I’d love to be able to help you out. During your first consult, we:
- Establish Marketing Baseline
Identifying the current state of your marketing plan
- Benchmark the Competition
Unlock and understand your competitors’ marketing mix using the top tools used by national agencies
- Landmarks and Goals
Milestones with a set of defined parameters based on goals, assets, and competition
Our custom plans are based on your needs and defined on a subscription, hourly, and/or project basis for marketing projects.
First Consult FREE
Enjoy your first consult with Travis and his team as we start building your dream. By the end of our call, we will have a set of action items for you to attain a clear goal.