The Image for Brand Recognition
What is a Logo?
Brands and Logos commonly get mixed up, however the brand is the customer’s experience with the entity, while the logo is the entity’s mark. Logos have many purposes and benefits associated with them. Below is a list of the purpose and benefit of a logo.
Purpose & Benefits of a Logo Include:
The Logo is usually the first thing noticed about a business and can project the personality of the entity
Having a logo helps show an established entity and gives the public the sense of being a legit entity
People wearing or advertising your brand through the logo builds trustworthiness
A striking logo will allow an entity to stand out among competitors. Which can result in the entity increasing their reach to reel in more customers.
A picture is worth a thousand words, helps inform the public what the business does and the sector it is in
More consumers are going to recognize an entity’s logo as it spreads if its backed up by value – resulting in increasing customer loyalty
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