Focus: “Enchant & Amaze”
Cultivated in the winter of 2019 by Traventures Media Founder, On Air, a voice messaging social platform, needed to dig up some roots. Inspired by old school radio stations, comedy clubs, and cyberpunk trends, the sound FX-adding application needed a brand that would stick – cross a number of platforms. The team had their work cut out for them.
Create a strong brand with messaging that clearly conveys a feeling to artists and users on the following platforms:
- Software Interface
- Presentation Slide Deck
- Facebook Messenger Chatbot
- Merchandise (clothing & hardware)
- Print Marketing Materials
- Social Media
While the idea of the app has been successfully proven by previous social audio-based apps the features and functionality are in their infancy for potential growth.
Conveying the app’s message during ongoing customer discovery presents its challenges with random test groups.
Interpreting the test group feedback yielded clear messaging and vision as the team defined messaging across all platforms.
- Identify market
- Create a market-focused brand
- Design logos and supporting media
- Build development team
- Communicate brand through customer discovery
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