NEW BRAND: On Air, Inc. (https://onair.today)

On Air Logo (horizontal) with Icon | https://onair.today

Focus: “Enchant & Amaze”

Cultivated in the winter of 2019 by Traventures Media Founder, On Air, a voice messaging social platform, needed to dig up some roots. Inspired by old school radio stations, comedy clubs, and cyberpunk trends, the sound FX-adding application needed a brand that would stick – cross a number of platforms. The team had their work cut out for them.

View website for examples >

WATCH: Featured On Air video – animation, graphics, audio engineering.

Objective:

Create a strong brand with messaging that clearly conveys a feeling to artists and users on the following platforms:

  • Website
  • Video/Animation
  • Software Interface
  • Presentation Slide Deck
  • Facebook Messenger Chatbot
  • Merchandise (clothing & hardware)
  • Print Marketing Materials
  • Social Media

Hurdle:

While the idea of the app has been successfully proven by previous social audio-based apps the features and functionality are in their infancy for potential growth.

Task:

Conveying the app’s message during ongoing customer discovery presents its challenges with random test groups.

Success:

Interpreting the test group feedback yielded clear messaging and vision as the team defined messaging across all platforms.

Accomplishment(s):

  • Identify market
  • Create a market-focused brand
  • Design logos and supporting media
  • Build development team
  • Communicate brand through customer discovery

View On Air website >

Trav Man icon | Trav.Media

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